Developing an Omni Channel Strategy
Developing an omnichannel strategy is quite important. Recently, the Harvard Business Review studied 46,000 shoppers to gauge the impact (if any) omnichannel retailing had on their experience.
The power of omnichannel experiences can lift sales dramatically. Customers interacting with an omnichannel experience 4% more spent in-store and 10% more online. Companies with omnichannel retail strategies retain an average of 89% of their customers from channel to channel.
Omni-channel retail revolves around your customer and creates a single customer experience across your brand by unifying sales and marketing, which accounts for the spillover between channels. It removes the boundaries between different sales and marketing channels to create a unified, integrated whole. The distinctions between channels are onsite, social, mobile, email, physical, and instant messaging. It disappears as a single view of the customer, and an experience of commerce emerges.
Omni Channel Retailing Harvard Business Review
- 7% shopped online exclusively
- 20% were store-only shoppers
- 73% used multiple channels
- Another study by Business Insider found that shoppers who engaged on multiple channels made purchases more often.
Omni-channel merges the worlds of websites, emails, re-targeted ads, social media & brand promotion services, and physical locations to show personalized offers, products, and messages.
The Store and the Online World are connected. Concators have the prowess for the right infrastructure, tech stack, and the necessary vision to integrate and execute. Critical factors that Concators has to offer are Consistency and Seamless Integration.
We Help You in Creating Omnichannel Marketing to:
- Deliver more seamless experiences for customers from on-ground to online levels
- Build more brand awareness and personalized experiences
- Increase customer loyalty over time
- Meet customers at their convenience
- You can also read the above article for Omni Channel retailing Harvard business review.
Various Steps for Developing An Omnichannel Strategy:
- Mobile-friendliness of the website is a necessity.
- Which channels are used frequently by your premium customers?
- The journey of a customer and its effective mapping.
- Sit and map with your marketing channel which channel is performing better.
- Audience segmentation is required.
- Important and user-intent posts advantage.
- Maximum customer channel support for all platforms.
So, we hope you enjoyed reading about Developing an Omni Channel Strategy here.
Frequently Asked Questions (FAQs)
What is an Omnichannel Strategy?
Omnichannel marketing is not new to the marketing world but has gained immense popularity in the last few years. It is a cross-channel content strategy employed to improve customer experience and drive better relationships across all forms of channels. It refers to a multichannel sales approach that allows a customer to have an integrated and unified shopping experience irrespective of whether he or she is shopping from a handheld device, a brick and mortar store, or even via phone.
How do I Get my Business into Omnichannel?
You do not need to be a technical pro to get your business into Omnichannel. All you need to get started is to first create a website for your business. If you have a website, a simple plug-in can get you rolling. Next, you may need to solicit the services of a marketing agency to help your business set up an omnichannel and help you start selling over email, Instagram, or any other channel. Finally, if you have several employees, you will have to train them to help customers navigate and use your omnichannel.
What are the Keys to Succeeding with an Omnichannel Strategy?
The key to succeeding with your omnichannel strategy, no matter which industry your company belongs to, is that it should offer whatever, whenever, wherever a customer may want. You can personalize the online set to cater to your customer’s interests. In order to make the omnichannel platform a hit, be sure to think consumer first, segment your users, understand your users, personalize across all channels and track your success with the right metrics.
What is an Omnichannel Marketing Example?
Omnichannel marketing is a fancy term for a simple concept. By implementing developing an omnichannel strategy, your customers will enjoy a seamless shopping experience and will return to your store again and again. A few examples of omnichannel marketing are –
A customer receiving an SMS message about a promotion, discount, or sale while shopping in-store
Customer receiving an email on items left behind in the cart
A customer receiving retargeting adverts for any cart products that have not been checked out
A customer receiving ads on items based on their browsing history
What is the Difference Between Multichannel and Omnichannel Marketing?
Though the two terms sound similar, they are quite different. There are some important differences that set these two strategies apart. Multichannel marketing is used when companies need multiple channels to communicate with their customers. These channels could be direct or indirect. This strategy tends to put the brand as the focus while marketing.
On the other hand, omnichannel marketing focuses on the customer. Its core is to ensure that the customer enjoys a unified experience at every touchpoint instead of just one. As a result, Omnichannel makes shopping fun and easy for customers and leads to more purchases.
Why is Omnichannel Better Than Multichannel?
An omnichannel retail experience paves the way for a great shopping experience. A customer gets to experience a unified look no matter which touchpoint they use. Omnichannel marketing builds a relationship with the customer as opposed to just selling goods. Customers enjoy a better experience when all touchpoints are unified, as it makes shopping seamless and hassle-free. When the customers are made to feel important and feel that their needs are being addressed, brand loyalty increases.
How to Build an Omnichannel Strategy?
In order to build a strong omnichannel strategy, it is important to understand your customer’s browsing habits and behavior:
- Find out how customers behave across all your business channels and how long they spend on each platform.
- Utilize this data to understand your customer’s online search behavior to develop a strong strategy to address their shopping preferences.
- You must then categorize your customers and create a personalized journey for each kind of customer.
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