Sales and Distribution Setup is one of the most important of any business.

“Nothing happens until someone sells something” (Henry Ford).

Acquiring a customer is a process of predicting the customer queries and proactively solutioning them. The company increases customer satisfaction and retention by way of customer experience. It increases the returns by way of revenue and margins. The sale is a powerful function for sure and vital to the profitability, growth, and sustainability of any business. However, we cannot have a one-size-fits-all answer to this question. It would change phenomenally depending on the nature of the business we are talking about. Many start-ups fail, for example, because they do not budget nearly enough for sales. sales consulting services and Sales and Distribution Setup is an essential part of any business.

We firmly believe that good distribution for a product may always win over poor distribution for a better product. The reality is that sales are the lifeblood of any organization, and they cannot fail. Sales is no longer only art and in today’s hyper-competitive marketplace ignoring science and technology is no longer an option.

Distribution Setup

In the past few decades, there have been several scientific studies focused on gaining an exact understanding of what qualifies and generates influence. Advanced technologies have identified the principles to generate influence. These principles are quantifiable and if leveraged, can have influential authority to increase one’s capacity to influence another. In fact, psychologists specify that humans’ ability to influence each other can progress by learning scientifically proven persuasion strategies. The sales and distribution setup is an amazing part of it.

We specialize in partnering companies in integrating science with their sales efforts, and, the results are surprising, with increased sales & market shares and improved efficiencies. Be it sales consulting, automation & data analytics-driven Go To Market (GTM) planning, setting up the distribution network, or a complete sales process outsourcing, CONC@T brings you the best business and subject matter experts to align your sales strategy with your organizational objectives.

The Sales and Distribution covers a wide range of activities including direct and indirect sales, marketing support, inquiry and quotation generation, media management, trade management, logistics, inventory management, etc. finally pushing it to account and finance. The services offered under the S&D process are as follows.

  • 1. Virtual Chief Sales Officer (VCSO)

    VCSO Service is conceptualized to design, create, and execute your business objectives and revenue engine. For a start-up, this is a journey from your vision to quantifiable results at a fraction of the envisaged cost. For a large company, this is equipping your team with the training, apparatuses, and procedures to deliver consistent, foreseeable growth in a more accountable method. We travel the journey with you to ensure our success as a team.

    Virtual Sales Office(VSO) has become the new choice for an organization looking to expand its sales into new territories and product categories. This helps in minimizing the cost of manpower recruitment, salary & compliances, and training substantially. Virtual sales officers are less likely to quit and are more productive. Hiring VSO also helps an organization to be flexible in the season and offseason as they can hire virtual CFO services and VSOs on seasonal-based work.

    Field Force Outsourcing & Management by way of workforce management dynamically clusters your field force and locations to drive efficient execution to maximize sales in-store. When combined with the activities management offering, we have the expertise to define, plan, action, and review sales and brand spend, directing field force teams to drive strategy to the shelf across retail environments.

  • 2. Sales Consulting and Advisory Services

    As our client, you’ll have a motivated, experienced, and forward-thinking team to champion your brand. Our methodology combines decades of operational execution, commercial insight, and proven best practices.

    Our advisory framework provides tailored sales & marketing solutions framed by an extensive network of subject matter experts, that can be fully integrated into in-store execution excellence and impact.

  • 3. Product Launch, Market Research and Go To Market Strategy

    Our team analyzes and synthesizes data into a customized marketing strategy that gives you a clear path to success. As Market research services, we carry out in-depth research and various reporting/ dashboarding across a variety of markets. Customers can utilize our expertise and gain competitive knowledge, obtain relevant market research findings, and obtain a granular understanding of their market.

    We help in understanding your target audience, geography, and approach strategy. Our team would also drive the product differentiators through detailed competition benchmarking and extensive market research around the product & services specifications, prices, customer acceptance & needs, trade margins, and priorities.

    We also generate buzz for your latest and greatest products online and in-store and thereby increasing awareness, trial, and sales.

    Our team assess and provide recommendations on the set of activities required to take brand strategy to shelf through the levers of availability, visibility, and promotion.

  • 4. Distribution Set-up & Creation across Omnichannel, Management & Training

    Our years of an excellent relationship with the trading community help select the right partner for you and infuse focus onto the brand. We further help handhold the trade set-up and provide in-depth training for better sales and channel management.

    We generate buzz for your latest and greatest products, not just in-store but also through numerous online channels, to increase awareness, trial, and sales.

    Whether on your own website or focused online key account listing & management, ensuring that your products are widely listed and available at relevant online retailers. Through a syndicated offering we can reduce the cost to serve and increase your e-commerce ROI.

  • 5. Visual Merchandising And Point Of Sale Execution

    Our visual merchandising teams are skilled at installing displays that attract, engage, and influence purchases in-store. With a national footprint and established relationships with retailers, we deliver exceptional speed-to-market and promotional compliance.

    Kitting, Gifting, and Branding form part of the promotional solutions we offer. We can kit point-of-sale to be distributed and installed across any retail environment, as well as band and assemble promotional gift packs for key seasonal events or promotional campaigns that drive brand choice and reward shoppers.

  • 6. Best Salesforce Tools Implementation

    Top Salesforce is a software (SaaS) built on cloud-based customer relationship management (CRM) which helps businesses connect with the customer, create and manage leads and funnels, and helps decision-making ability through data analytics.

    Salesforce enables businesses to track & act on real-time analytics, customer excellence and support, customer complaints, and a host of other CRM functions with the ease of management.

    We partner with businesses and implement SalesForce and CRM applications best suited for them.  It helps them to leverage the Salesforce platform and inventively engage with their customers. It can improve sales, customer success efficiency, and better marketing ROI.

  • 7. India Market Entry

    Market Overview | Challenges | Entry Strategy | Compliances| Infra Setup | HR Management | Business Development

    India is a diverse market lacking credible market data. India is diverse and should not be approached as a single country. Millions of small family-run businesses dominate the economy, making it a highly non-transparent market.
    Read about India’s market entry. We are closely connected with our regional markets. Local experience and connections, acceptances, and preferences are shared. Along with sector insight, and experience is shared to give a comprehensive perspective. We work as company representatives in the chosen markets and set up an exclusive team to work with.  On behalf of our Overseas Clients.

Virtual CSO @ sales Consulting

CONC@T is a leading sales consulting group with state-of-the-art automation, analytics tools, and experienced sales mentors, We enable and curate a customized roadmap for your organization to help achieve a significant increase in sales performance.


Call Center Setup

Marketing services are ever-evolving and fast-changing. As said by Joe Chernov “Good marketing makes the company looks smart, great marketing makes the customer feel smart”, and by Tom Fishburne “The best marketing doesn’t feel like marketing.”

Marketing is the process and activity for promoting, communicating, creating, delivering various goods and services to customers, clients, partners, and society at large. A strategic marketing plan is a cycle of creating brand & product awareness, converting the same to intention to purchase, and eventually a purchase.

Influential marketing targets consumers through emotional persuasion and creating connections with products and services. Marketing services are critical for any business to helps build and maintain the company’s brand & reputation, build a relationship between a business and its customers, helps boosting sales, providing insights on businesses and competition, and open up new revenue streams.

  • 1. Virtual Chief Marketing Officer (VCMO)

    Virtual Marketing officer has the ability to work with your business teams to achieve your business goals, design programs and campaigns, and execute. All of this without hiring and managing full-time staff. VCMO service is specifically tailored and unique for each client. While the requirement of a few clients is to concentrate on product development & pricing, marketing, recruitment, and external reputation, others want CRM integrated campaigns coupled with deep analytics and targeting lead generation till conversions.

    Virtual CMO service gives businesses access to CXO level marketers bringing the experience to your team ensuring working on the right campaigns to get more customers, revenues, and ROI.

    Our Virtual CMO and Virtual CIO service offerings include marketing strategy review and alignment with organizational objectives; short-term goal and action alignment including mentoring program; medium to long term engagement to include frequency-based reviews and mentoring program, where we become a party to approvals and pricing, etc.

  • 2. Product and Pricing Strategy

    A pricing strategy is a method used to establish the best price for a product or service. It helps you choose the best prices to maximize profits and shareholder value while considering consumer and market demand. A pricing strategy considers account segments, paying ability, prevailing market conditions, competition benchmark & best practices, trade margins and input costs, and another apportionment. The various category of pricing strategies used is cost-plus pricing, penetration pricing, premium pricing, economy pricing, and skimming pricing, etc.

    The pricing strategy always gets tested across sales scenarios. The best fit must be within the target markets and may need optimization as per the specific scenario.

  • 3. Market Research

    Market research is the process in which a company determines the viability of a new service or product through research. Which is either conducted directly or with potential customers. It is crucial for companies that are looking forward to launching new products or services, as this records customer’s feedback and behavior. At conc@t, you can connect with the best market research companies to help to understand consumption patterns, like-dislikes, buying behavior, decision-making process; current demand & supply equations and need gaps/ expectations; and, competition benchmarking in terms of food ingredients/ pricing/ margin scenarios and HR shared services.

  • 4. Advertising & Product Promotion

    Advertising is one of the most important channels for marketing strategy consultants. It is the process of promoting a product to a group of people to attract them and convincing them to buy a product. Advertising involves high costs and set for the viewership of a particular type of audience.

    Advertising strategy is a plan to reach and influence a customer to buy a product/ service. The strategies of advertising require artistic thinking and testing. So, it is better that you should let the expert handle it and focus on the work that matters to you the most.

    CONC@T helps businesses develop an advertising strategy including identifying the target customers; defining the role of advertising in the promotional mix; making the advertising purpose and budgets; picking the creative approach; determining the media and programming schedule; executing the advertising & promotional program, and measuring its effectiveness.

  • 5. Digital Marketing

    Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. We at Concators provide strategies focused on increasing the reach and visibility of your business through In-depth website analysis, Keyword research & analysis, On-page, and Off-page optimization, Social media optimization, and Web content writing, etc. These services are tailor-made for your business-specific requirement.

    While Digital marketing services cover a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types i.e., Search Engine Optimization (SEO); Online Advertising – Campaign Elements; Social Media Marketing (SMM); Content Marketing; Search Engine Marketing (SEM); Pay-Per-Click Advertising (PPC); Affiliate Marketing; Email Marketing; Radio advertising; Television advertising; and, Mobile Phone Advertising.

Virtual CMO @ Marketing Consulting

CONC@T is a leading marketing consulting group with state-of-art automation, analytics tools and experienced marketing mentors, We enable and curate a customized roadmap for your organization to help achieve significant increase in marketing & sales performance, and provide CMO on-demand advisory service for start-ups & MSMEs looking to increase growth and profitability.