Content, L&D, and
Academics
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Introduction
CONCAT is a leading content generation services marketplace for Outsourcing, Consulting, and Execution needs through the platform concators.com.
We understand business & curate tailor-made solutions by weaving together the right strategy, right execution, and right technology within a budget and timelines. We own end-to-end delivery thereby reducing the risk and liability, promising efficient and on-time delivery. The CONCAT stamp ensures transparency, trust & commitment.
Our Practice Leaders are Industry stalwarts in their domains and bring rich experience of 25+ years each. Backed by a robust platform with 100+ subject-matter expert consultants we own the strategy, delivery & governance.
Connect | Consult | Collaborate
services | Content
1. Content Strategy
Strategy alignment with Brand & Marketing KPIs and Business Outcomes
- Audit & Assessment of “As is content”
- Competition & Industry benchmarks
- Planning content inventory, guidelines (including voice, image & videos)
- Curation of the content strategy and roadmap aligned to your business priorities, customer expectations, brand and marketing KPIs
- Content Automation for lifecycle from content generation to keeping the content up-to-date
- AI, NLG & other latest technologies
- Establish key business outcomes
- Results driven Content Strategy
- Competitive advantage & innovation
- Structure content to make it fit for both content monetization and reuse
2. Content Development
Content Brief | Creation | Categories
- Cracking the Content brief, tying with the strategy, expected business outcomes, geography & location
- Creation of Out-of-box content – Creative writing, visual, and video communication
- Varied range of content services – Article writing, Blogging for businesses, Case studies, Company profile, E-Book writing, Copy-writing, Website & Ecommerce content writing, Marketing collateral, Product description, Webinar & Podcast writing, Technical writing, Social Media writing, Story writing, White paper writing, Pitch-deck, Corporate presentations, Brand logos and videos, etc.
- Stakeholder mapping of influencers, and industry experts to create content
- Content automation, editing & proofreading
- Right mix and stunning content that works
- Story telling that your customer relates to
- Reach customers through varied mediums by an integrated publishing approach
3. Content Marketing & Distribution
Content management, scheduling, distribution & performance tracking
- Content Management and Scheduling to ensure that optimized content is available at the right time
- Target audience via effective distribution channels
- Digital PR, sponsored blog posting, native advertising, and social media amplification
- Specialized measurement tools and real-time reporting to analyze metrics
- Defining governance, content flows, managing content assets, storing ideas and data, etc.
- Content automation & lifecycle management
- Analyzing client, competitors, markets
- Testing, optimization, review and course correction
- Reduce the time to market by optimizing the content value chain
- Continuously measuring impact & adapting
- Analytics driven content consumption patterns
services | learning & development
1. L&D Strategy
Improve ROI on Learning Spend
- Defining the L&D Strategy - by role and level
- Identifying Business Outcomes to be impacted by L&D
- Establishing L&D Budgets and Organization Structure
- Make vs Buy decision of L&D content and Learning Management System
- Defining future skills vision for the organization
- Business outcome driven L&D Strategy
- Focus on future and present Skills
2. Digital Learning Platform
Just in Time, On-the-Job Learning
- Setting up a Learning Management System (LMS) - Adaptive testing and Adaptive Learning solutions
- Creating a technology architecture to implement Assessment roadmap by skill and role including AI tools
- Creating an analytics roadmap to get continuous insights from LMS
- Learning content strategy
- Unlocking value through adaptive learning
- Reduce skill gaps and innovate
3. Creating Organizational Learning Campuses
Integrate Learning in DNA & make-it-fun
- Conceptualize and organize Learning clubs, events
- Integrate learning into organization culture
- Institutionalize R&R to motivate and engage employees
- C Level participation in Learning – walk the talk
- Increase employee engagement & motivation
- Be the Employer of Choice
4. Data Analytics
Intelligent Analytics driven Business Growth
- Disseminate Data and Analytics training & knowledge within the L&D team
- Establish the purpose of data analytics in terms of enabling business decision making.
- Establish a data lake architecture & analytics BI layer
- Use Data to drive talent re-engineering
- Measure and Adapt to be future ready
Services | Academics (Schools, Colleges & Universities)
1. Strategy & Digital Platform
Planning, Structuring, Designing & Execution
- Assess the current learning process to seamlessly weave in digital learning platforms and Ed-Tech platforms
- Design the overall learning experience to be hybrid model of in person, virtual and digital
- Design & execute on learning content, assessments and delivery strategy by skill
- Get the technology edge, create a hybrid learning environment
- Offer cutting edge learning experience
2. Curriculum Design & Review
Stay Futuristic, Relevant & Current
- Design academic curriculums
- Assess existing curriculum and do a gap analysis by Industry trends and patterns
- Do an employability assessment of curriculum, ensure it is in line with the skills in demand
- Increase Industry alignment by designing partnership programs
- Bridge industry & academics skill gaps
- Improve employability
3. Placement & Counselling Services
Bridge the employability gap
- Create Industry and University connects
- Address skill gaps through meaningful internships
- Student counselling for higher studies
- Digitize internship & placement to form a marketplace of learning upskilling and industry news and jobs.
- Make students job ready
- Maximize placements
4. Faculty Skill Upgradation Programs
Best in class faculty
- Design a roadmap for continuous upgradation of faculty.
- Incorporate all needs by content on LMS.
- Track, measure and assess skill levels.
- Establish key analytics & design reporting and review frequency.
- Financial & technical domain expertise.
- Business plan to Capital raise support.
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