What Is Digital Marketing
Digital Marketing involves all the marketing efforts which include the use of electronic devices, digital technologies, digital platforms, and the Internet to promote products and services. A digital marketer focuses on connecting with target audiences, increasing engagements, and promoting business through various digital means such as search engines, social media, email marketing, and online advertisements. […]
What to Expect When Hiring a Marketing Consultant
What to Expect When Hiring a Marketing Consultant Marketing is about adding value to the community. It contributes to improved products and services that improve the lives of people. As a result, strong marketing increases demand. Accounting, manufacturing, and R&D are meaningless without a sufficient demand for goods and services. Marketing consultancy businesses play a […]
Google Core Update for March 2024 – SEO Update
Introduction: Google’s fundamental change from March 2024 is drastically changing the SEO landscape. This significant update may have the same impact on the internet as the Panda and Penguin updates. This upgrade is significant, as every seasoned marketer admits, and its impact is tremendous and extensive. Has the March 2024 core update affected your website? […]
Learning From Paytm Payments Bank
Paytm has been in the news since the central bank, Reserve Bank of India (RBI), put stringent restrictions on the operations of its group company, Paytm Payments Bank Limited (PPBL) on 31st January 2024. The restrictions imposed by RBI shall impact the Paytm Wallet (including the sub-wallets for food and fuel) and the Paytm Payments […]
SEO: Strategies and Tactics
This blog shall sensitize you about the ins and outs of Search Engine Optimization (SEO) so that you can rank better on Search Engine Result Pages (SERPs). Herein, our experts shall advise you about an effective SEO strategy which is essential for any company hoping to improve its online presence in the modern digital age. […]
The Power of Artificial Intelligence in Marketing: Transforming Strategies for Success
In the rapidly evolving landscape of marketing, staying ahead of the curve is imperative for businesses seeking to thrive in the digital age. One of the key drivers of this evolution is Artificial Intelligence (AI), a revolutionary technology that has found its way into the heart of marketing strategies. By harnessing the power of AI, […]
From Vision to Execution: The Ultimate Guide to Developing a Winning Marketing Strategy
Marketing is an essential part of any business, big or small. To succeed in today’s competitive market, companies must have a strong marketing strategy in place. A well-planned marketing strategy can help a business increase its customer base, boost revenue, and improve profit margins. In this post, we’ll discuss the key steps to developing a […]
The Impact of ESG Investing on the Finance Industry
ESG investing has become a significant force in the finance industry, with more and more investors focusing on factors beyond financial returns. ESG investing takes into account a company’s environmental impact, social responsibility, and governance practices, in addition to financial performance. As a result, ESG investing is driving change across a wide range of industries. […]
Unlocking Sales Potential: Why Outsourcing Sales & Marketing is the Smart Choice for MSMES, Businesses, and Startups
Business outsourcing services Are you a small business owner or startup struggling to keep up with the (demands / funds requirements) of sales and marketing? Perhaps you’re feeling overworked and lack the necessary resources to expand your business into new markets. If this sounds familiar, then outsourcing your sales and marketing to atrusted partner like […]
Goodbye to HR Hassles with HR Shared Services!
HR Shared Services is a model in which an organization centralizes HR activities and services to streamline and improve HR processes. Instead of each department (division/group company) managing its own HR tasks, HR Shared Services consolidates all HR functions into a single, dedicated team. This team acts as a one-stop shop for employees and managers […]