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Virtual CMO Services

Introduction

CONCAT is a leading marketing services marketplace for Cross-Functional Business Outsourcing, Consulting, and Execution needs through the platform concators.com. We understand business & curate tailor-made solutions by weaving together the right strategy, right execution, and right technology within a budget and timelines. We own end-to-end delivery, thereby reducing the risk and liability, promising efficient and on-time delivery. The CONCAT stamp ensures transparency, trust & commitment. Our Practice Leaders are Industry stalwarts in their domains and bring rich experience of 25+ years each. Backed by a robust platform with 100+ subject-matter expert consultants, we own the strategy, delivery & governance.

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vCMO – Strategic partner to success

Virtual Chief Marketing Officer

  1. Virtual Marketing head services.
  2. Market research, strategy & planning.
  3. PR & content, Web & Graphic Design.
  4. Marketing operations.
  5. Design & production – BTL Collaterals, Packaging Design, Photography, Video.
  6. Affordable, scalable, and avoid turnover.
  7. Domain expertise, unbiased insights & focus.
  8. Strategy to unleash power of your business.

Cross-platform research & market intelligence

Market Assessment

  1. Market opportunity identification.
  2. Market & competition tracking.
  3. Customer and Trade research.
  4. Measurement of reach across platforms – TV, OTT platforms, Digital Media, Audio & Press platforms.
  5. Other customized research.
  6. Unbiased research covering entire population and its shifting habits.
  7. Coverage across all platforms & touch points.
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Vision, action plan, expected outcomes

Marketing Strategy

  1. Understanding customer behavior.
  2. SWOT analysis & Competition benchmarking.
  3. Target marketing.
  4. Developing marketing mix.
  5. Design the execution strategy & Go-to-market (GTM).
  6. Execution.
  7. Governance & course-correction.
  8. Customized & effective marketing activities.
  9. Positioning & Differentiation.
  10. Increased Customers, Revenue & Margins.

Transformation of Brand

Brand Strategy

  1. Strategy & Essence – Purpose, positioning, proposition.
  2. Design – Reinvent visual & verbal identity across all platforms.
  3. Launch – Brand launch internally and externally, off-line and digitally.
  4. Communication design incl website, corporate profiles and investor pitch.
  5. Articulation & communication of your core identity.
  6. Brand awareness, perception & acceptance.
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Customer analytics, methodology & tools

Marketing Analytics & Insights

  1. Customer analytics – Segmentation, Behavior analysis, Customer lifecycle analysis.
  2. Methodology – Statistics, A/B analysis, AI & ML, other marketing analytics tools.
  3. Automation tools – Salesforce/ CRM, Google Analytics, SQL, Python, R, Tableau, Power BI, etc.
  4. Unlocking value through standardization & optimization.
  5. Aids decision making.

Ready to grow? Let’s start your transformation journey today.

Unlock Your Growth Potential with Concat

Join the ranks of forward-thinking businesses that trust Concat’s Coaching, Mentoring, and Organizational Scaling Services to scale with confidence. Whether you’re an early-stage startup, a fast-growing FMCG brand, or an established retail player, we’re here to guide you toward strategic, sustainable, and scalable success.

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