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What Is Digital Marketing

What Is Digital Marketing

Digital Marketing involves all the marketing efforts which include the use of electronic devices, digital technologies, digital platforms, and the Internet to promote products and services. A digital marketer focuses on connecting with target audiences, increasing engagements, and promoting business through various digital means such as search engines, social media, email marketing, and online advertisements. […]

What to Expect When Hiring a Marketing Consultant

Marketing Consultant

What to Expect When Hiring a Marketing Consultant Marketing is about adding value to the community. It contributes to improved products and services that improve the lives of people. As a result, strong marketing increases demand. Accounting, manufacturing, and R&D are meaningless without a sufficient demand for goods and services. Marketing consultancy businesses play a […]

Google Core Update for March 2024 – SEO Update

Google's First Core Update Of 2024

Introduction: Google’s fundamental change from March 2024 is drastically changing the SEO landscape. This significant update may have the same impact on the internet as the Panda and Penguin updates. This upgrade is significant, as every seasoned marketer admits, and its impact is tremendous and extensive. Has the March 2024 core update affected your website? […]

Visualizing Success: A Case Study on SEO and Local SEO

SEO and local SEO case study

Introduction: Our client is a cutting edge Business-to-Business (B2B) consulting firm but with a difference in that it undertakes implementation of the findings, either with its team or with the client’s team, depending upon the requirement. The website of the client had reasonably good content and a good visual appeal but was plagued with poor […]

SEO: Strategies and Tactics

SEO Strategies and Tactics

This blog shall sensitize you about the ins and outs of Search Engine Optimization (SEO) so that you can rank better on Search Engine Result Pages (SERPs). Herein, our experts shall advise you about an effective SEO strategy which is essential for any company hoping to improve its online presence in the modern digital age. […]