Unlocking the Potential of PPC: A Comprehensive Guide to Cost-Effective Digital Marketing
Introduction Kelvin Newman, the inventor of Rough Agenda, described pay-per-click (PPC) as a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. PPC, sometimes referred to as cost-per-click or paid search advertising, enables advertisers to place bids on keywords that are pertinent to their target market. […]