Client Overview: the school, a premier educational institution in Delhi, aimed to increase its brand visibility, attract quality student enrollments, and position itself as a leader in holistic education. The school faced challenges in standing out amidst fierce competition and needed a strong digital and offline marketing strategy to drive admissions.
Challenges:
* Limited brand awareness despite excellent academic and extracurricular offerings.
* Low engagement and reach on social media platforms.
* Inefficient lead generation resulting in fewer admissions.
* Lack of a structured marketing funnel to convert leads into enrollments.
Concat’s Strategy & Execution: Concat Business Consulting Pvt Ltd devised a 360-degree branding, marketing, and lead generation strategy to drive awareness and boost admissions.
* Brand Revamp & Positioning:
* Redesigned the brand messaging to highlight the School’s USPs, including global curriculum, advanced learning facilities, and student success stories.
* Developed a compelling tagline and brand identity to resonate with parents and students.
* Digital Marketing Campaigns:
* Social Media Management: Created engaging content, including success stories, parent testimonials, student achievements, and interactive posts.
* Paid Advertising: Ran targeted Meta (Facebook & Instagram) and Google Ads campaigns to generate high-quality leads.
* SEO Optimization: Enhanced the school’s website with keyword-rich content to improve organic reach and visibility.
* Lead Generation & Nurturing:
* Designed and implemented high-converting landing pages for admissions queries.
* Deployed email and WhatsApp automation for timely follow-ups and engagement with potential leads.
* Conducted webinar sessions featuring faculty members to answer parent queries.
* Offline Activations:
* Organized school open house events with structured tour experiences for prospective parents and students.
* Partnered with local communities and parenting groups to build credibility.
* Leveraged print media campaigns in Delhi-based educational supplements.
Results: ✅ 300% Increase in website traffic within three months. ✅ 2X Growth in social media engagement and reach. ✅ 500+ High-Quality Leads generated through digital campaigns. ✅ 80% Event Attendance Rate at school open houses. ✅ Massive Enrollment Boost – a 40% increase in new student admissions for the academic year.
Conclusion: Concat’s strategic branding, digital marketing, and lead generation efforts helped the school achieve record-breaking admissions, solidifying its reputation as a top choice for parents in Delhi. The holistic approach not only enhanced visibility but also built trust among the target audience, setting the foundation for sustained growth in future academic sessions.
Want similar results for your institution? Contact Concat Business Consulting Pvt Ltd at www.concators.com [1] to scale your admissions and brand reach today!
Links:
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[1] http://www.concators.com
