Recently, the Harvard Business Review studied 46,000 shoppers to gauge the impact (if any) omni-channel retailing had on their experience. Developing an omnichannel strategy is quite important.
Omni Channel Retailing Harvard Business Review
- 7% shopped online exclusively
- 20% were store-only shoppers
- 73% used multiple channels
Another study by Business Insider found that shoppers who engaged on multiple channels made purchases more often.
Developing an Omni Channel Strategy
The power of omni-channel experiences can lift sales dramatically. Customers interacting with an omni-channel experience 4% more spent in-store and 10% more online. Companies with omni-channel retail strategies retain an average of 89% of their customers from channel to channel.
Omni-channel retail revolves around your customer and creates a single customer experience across your brand by unifying sales and marketing, which accounts for the spillover between channels. It removes the boundaries between different sales and marketing channels to create a unified, integrated whole. The distinctions between channels are onsite, social, mobile, email, physical, and instant messaging. It disappears as a single view of the customer, and an experience of commerce emerges.
Omni-channel merges the worlds of websites, emails, re-targeted ads, social media marketing, and physical locations to show personalized offers, products, and messages.
The Store and the Online World are connected. Concators have the prowess for the right infrastructure, tech stack, and the necessary vision to integrate and execute. Critical factors that Concators has to offer are Consistency and Seamless Integration.
We help you in creating omni-channel marketing to:
- Deliver more seamless experiences for customers from on-ground to online levels
- Build more brand awareness and personalized experiences
- Increase customer loyalty over time
- Meet customers at their convenience
You can also read the above article for Omni Channel retailing Harvard business review.
At Concators, we also provide employee concierge services at an unbeatable cost.