CONCAT Business Consulting Pvt Ltd
Phone: 9555626260
I-71, South City II,
Gurugram, MH 122018


GCC Markets- Entry Strategy

Challenge: A leading FMCG company was eyeing the highly competitive GCC markets for their south Indian SKU range; fell short on having experience, the necessary market insights, and local expertise.

Solution: Concat identified through in-depth market research; the key consumer preferences along with market trends besides competition analysis. Leveraging this intelligence, a GTM was developed focused on product differentiation and targeted market entry campaigns.

Result: Successfully launched chosen SKU products in multiple countries across the GCC region, achieving rapid sales growth and gaining market share from competitors.

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