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Expanding Your Horizons: A Beginner’s Guide to Exporting

Expanding Your Horizons: A Beginner’s Guide To Exporting

Looking at imported products amazes us. How do companies make their product available on shelves across the globe? If this question excites you, and you are also looking forward to unlocking the possibility of being able to enter the global market. Then, exporting is the key.


What is Export?

An export refers to the selling of goods produced in one country to another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is an exporter; the foreign buyer is an importer. But, it’s not that easy for new people. Export involves a lot of procedures, documentation, and many more.

Let’s deep dive into, it to understand it better.


Why Go Global?

There are many different reasons why businesses decide to export. Here are some major benefits:

  • Market Expansion: Exports open up the opportunity for business to expand their TAM thus SOM, leading to an increase in sales thus revenue for the company.
  • Profitability: Global markets offer chances of increased profits due to factors like the unavailability of products locally i.e., lower competition, the exchange rates, or the hype for exported products.
  • Diversification: Exporting makes us diversify our target market thus eliminating the reliability of the national market economy.
  • Brand Recognition: Global expansion leads to increased brand visibility, thus leading to increased recognition. Possibly anything can be exported, except some that are not legal obviously. Exported item is classified into two categories:
  • Goods: Every product be it types of furniture, artifacts, agricultural produce, or raw material for some products.
  •  Services: Major Contribution to International Trade. Includes services like education, finance, tourism, and many more.


The First Steps to Exporting 

Before diving straight into the ocean, first analyze and learn how it all works. Here are some initial steps to consider:

  • Market Research: Recognizing countries with a high demand for your product or services is important. Factors like consumer preference, import regulations, and competitor markets need to be taken into consideration.
  • Product/ Service Adaptation: Considering what adaptations your company needs to cater to a particular country/locals.
  • Logistics and Shipping: Considering the importance and complexity of international shipping, customs, and legal paperwork. Think about collaborating with a trustworthy freight forwarder.
  • Pricing Strategy: Consider factors like the additional costs of transportation and potential tariffs when setting up your export prices.
  • Marketing and Promotion: Considering regional and linguistic differences, finalizing the correct marketing taglines and branding prints on product packets. Export seems to be a complex way. But no worries, you are not alone. Many agencies and organizations help you lead the way and open gates with unexceptional potential for growth. What do they do for you?
  • Market research assistance: Help with all you need right from market to competitor analysis
  • Export financing: Exporting cost at the lot in the initial days. Helps in securing funds
  • Logistics and customs guidance: Helps you with understanding the complex international shipping, customs, and legal documents.
  • Trade missions and events: Already been connected. They help you with industrial professionals and potential buyers.



Exporting seems fascinating now, right? But it is not a piece of cake. It requires time and patience. Once it is all set, it gives you worth for all the time that you have put in. It is like unlocking the ocean that has undefined depth, it depends on the diver how deep it can dive. So get your business now to the global level with the weapon of export and expand to your fullest.

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