Customer Loyalty & Engagement Services
Customer involvement generates profits, boosts loyalty, and improves retention. It’s virtually impossible to stay ahead of the competition without a competent, positive approach to this factor.
Need For Customer Loyalty And Engagement Services
Customer Loyalty And Engagement Services
We never realized when the world became a sequel to the matrix series. It’s like the whole wide world packed its bag; booked a one way ticket to the “unstoppable rise to the evolution”; took off and never looked back. We sit in a place where nothing seems to be what it used to be, the corporal world has become more of a slaughter house than a nurturing school for talents.
Entrepreneurs have been grinding so hard to keep up to the ever changing trends and techniques of the outgrowing world and so far their journey has been beyond anybody’s expectations as well but the one thing that hasn’t changed from the good old brick-and-mortar times to this day and age of thriving online businesses and is like the ultimate oxygen to the corporate/market world is CUSTOMERSHIP. Businesses have been successfully adapting to the hardships and the modern world of market but it is surprisingly still in dire need of revival of its customer relations more than ever before.
In today’s world of empowered customers, competitive advantage shifts from being purely competing over product and price to building trust. To flourish, you need to consider a customer-centric marketing model built on unwavering trust and loyalty. Customers are the life support to the businesses, so quite evidently, working on it becomes not just important but necessary. So, how can one begin to improve this integral aspect?
As an answer to this question, let’s introduce you to the customer loyalty and engagement services through the medium of this blog. Before we can understand how the introduction of these services to the company edition will be fruitful to the health of the business, let’s first get the basics as to what customer loyalty and engagement services are?
Primarily, customer loyalty and engagement services, as the name suggests is based on the concept of loyal customers; who have been dealing with the businesses for a considerable time and engagement of customers which basically means exactly what it says; It is the interaction between an organization and its clients with an aim to build promising relationships therefore services provided for loyal customers and their engagement can be termed as customer loyalty and engagement services.
Customer Loyalty Services/Programs
The heart of an innovative customer service strategy is more than just a product, price or feature. It’s a trusting relationship; one that’s difficult for your competitors to copy and impossible to steal which irresistibly brings the loyalty factor to the table therefore creating a healthy route for the success of the business. So instinctively loyalty programs have been formulated for that very purpose. Loyalty programs have turned out to be promising factor primarily because they provide better customer retention, more customer referrals and user-generated content. These programs recognize and rewards customers who have been purchasing and enjoying the products consistently which consequently strengthens the existing relationships with customers. These rewards can be in the face of incentives distinctive benefits such as early access to new products, free merchandise, discount coupons etc.
Sephora Beauty Insider: –
So, Sephora acquired quite clever technique to provide perks and benefits to its 17 million loyal members (quite an intimidating number). Sephora’s customers earn rewards for their purchases from the brand which later they can choose how to redeem them as well which gives them the liberty to choose. Quite smart. Right?
– Starbucks created a digital application for its customer base which helped them in earning the reward points (also called stars)
Going rogue is the apple way. Apple has built a trust customer base over the years without providing incentives and perks to them. Contradictory to the concept of perks and rewards apple even charges a fortune from their customers but still has been able to maintain its customer base. Now you must be thinking how is that possible? Well, apple has done that by hooking new customers with your product itself, creating an amazing customer experience, and offering those benefits with every single purchase.
Customer Engagement Services/Channels
Consistent interactions with customers on a variety of channels help brands build and strengthen a ‘human-to-human’ connection with them and add value beyond just transactional relationships. To improve service productivity, your organization’s customized service strategy should include an optimal cost structure that blends digital, innovation, and right-sourcing and consolidation. When implemented precisely, this strategy increases the revenue from sales. It entails customer’s requirements, interests, and feedbacks not just through the medium of sales and services but through strengthening the relationships with them as well. Backing a customer-centric approach will help the business to achieve the intended progress. Some of the services/ways through which a business can ensure an engaging customer base are listed below: –
Email Marketing: –
Emailing has been one of the traditional ways to go around for a very long time and it has been an effective method for as long as you can remember as well. Almost all kinds of conversations can be easily tackled through emails.
Push Notifications: –
Since we talked about traditional approach let’s include one another approach as well which is push notifications. A well-timed and well-planned push notification can do wonders however the notification should be precise and compelling to make a statement for the brand.
Social Media Engagement: –
Now that we have talked about traditional approach, we might as well introduce modern approaches. One such approach is social media engagement; consistent interactions with the customers through social media platforms can do the trick for you. Creating polls, frequent tags and mentions, shout outs on various handles, creating fan clubs, feedback forms etc are all various tools available under social media engagement which is surely going to make your customer base stick to their seats.
Having Websites/Digital Applications:-
A website is basically the reflection of how your business works, what is so unique about it, where you can address it, what is your selling product, etc. so it automatically brings out the necessity as to creation of a distinctive and appealing website to interact with your customer base. An appealing website will keep the customers at bay.